About FirstGoal
FirstGoal is a goal and to-do app built on one idea: put what matters first. You choose your most important goal, and its tasks stay at the top of your to-do list.
Who builds it
FirstGoal is built and run by Michael Albrecht, MD, an internal medicine physician. I started building it in September 2026. It is based in Kansas, USA.
Why I built it
Since I was a kid, I’ve dared myself to hit SMART goals. That means specific, measurable, achievable, relevant and time-bound. The habit took me to valedictorian, a 4.0 with a bachelor’s in microbiology, and near the top of my medical school class. Today I’m an internal medicine physician.
I wanted goals for every part of my life in one place: health, finances, learning and more. I tried to-do lists, task trackers and habit apps. They focused on today’s tasks or streaks and lost sight of the long-term goals behind them.
So I built FirstGoal around the way I think about goals. Each goal gets a number to hit, with the pace worked out for you. It gets a “why”, milestones and supporting goals. Then come the daily tasks that get you there.
Put together, it’s a plan for your whole life, and a clear answer to “what should I do today?”
Contact
Email brightmdapps@gmail.com with questions, bugs or ideas. If you already use the app, you can also send feedback from Settings.